Welcome to FACEts

Expert jewelry consulting services to meet your needs

Hello! My name is Nan Lung Palmer, Owner and Managing Director of FACEts Jewelry Consulting. I specialize in turning data into design-driven merchandising strategies that maximize sales, elevate exposure, and translate brand stories into authentic connection.

With more than two decades in the fine jewelry industry, I’ve partnered with manufacturers, independent retailers, national chains, designers and luxury brands across B2B, B2C, and e-commerce. My expertise spans merchandising, product development, inventory management, and branding, working directly with owners, CEOs, and executives to deliver tailored merchandising solutions for businesses ranging from $3 million to $300 million in annual revenue.

To date, I’ve collaborated with over 40 jewelry brands worldwide, applying my proprietary 5Ps framework: Product, Price, Place, People, and Presentation, to transform merchandising into a competitive advantage. I help businesses uncover hidden opportunities, refine assortments, and align product curation with storytelling to maximize profitability and strengthen efficiency.

At FACEts, my purpose is to be more than a consultant, I aim to be your educator, motivator, and advocate, bridging strategy with creativity so your business not only grows, but resonates.

Your merchandising challenges deserve a customized approach. Let’s discuss and bring it all together!

Sincerely,

Nan Lung Palmer

Business Solutions

What I Offer

FOR JEWELRY DESIGNERS/ BRANDS

Pricing and Margin Optimization
Linesheet and Lookbook development
Brand Audit
Competitive Analysis
Website Assessment
In-person Style Out (Assortment Cohesion Session)

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FOR MANUFACTURERS

Comprehensive Business Overview
Sales Analysis
Margin Optimization and Pricing Strategy
Inventory Review and Productivity Analysis
Direct-to-Consumer (D2C) Business Preparation

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FOR RETAILERS

Edit-to-Grow Strategy
Brand Audit
Market Analysis/ Competitor Benchmarking
In-person Style Out (Assortment Cohesion Session and Visual Merchandising)

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Praises

What clients are saying about FACEts

Nan’s merchandising skills and planning skills were directly responsible for our successful launch of the Triton Brand at Macy’s. She carefully planned the assortment, while targeting the appropriate stores based on trends and sales history. Her professional approach and execution were essential and of course, working with a professional and nice person always makes business a lot more pleasurable.

Jaime Polk, Former Senior VP of Sales at Scott Kay & Karl Lagerfeld

Nan is a real dynamo! She is energetic, hard-working and reliable. While she was our buyer at Macy’s more than 7 years ago, she was very hands-on in the successful launch of the Russell Simmons Jewelry Brand called Simmons Jewelry Co. Now, almost a decade later, we are excited to have Nan back on our team as the lead consultant for Esquire Men’s Jewelry in partnership with Hearst Communications. With her tenured experience at Macy’s, Nan is advising our brand by giving us monthly comprehensive business analysis which help us to dissect our business internally from a merchandising and sales point of view, as well as externally by aligning our retailer’s sales plan to what is actually happening at the store level. In addition, Nan has also prepared my team with top-level business presentations for management meetings and conclaves that accurately illustrate and reinforce the points that we consider mission critical to our business. With experience as a merchant AND planner, Nan asks the tough questions that will elevate your brand in succeeding in today’s competitive and omni-channel environment. I would recommend her to any manufacturer looking to maximize their business or to any company looking to build their brand.

SCOTT H RAUCH, PRESIDENT OF SHR JEWELRY GROUP

Nan saved our company more than $1 million US dollars in unnecessary expenses within the first 6 months of consulting with our team. We were heading towards the wrong direction, and thanks to Nan, she saved our company by streamlining our product offerings and marketing efforts, while increasing our style productivity by triple digits. Nan also provided us with trend directives and exit strategies for slow-turning products. Nan’s professionalism along with her merchandising and planning expertise guided us as newcomers to the US jewelry market. She composed a top-level business plan and a clear understanding for our company’s future growth and direction. We look forward to continuing our collaboration with her in 2018.

LEON ZHANG, OWNER OF JEULIA.COM

I first met and worked with Nan Palmer in 2014, in our volunteer positions on the Women’s Jewelry Association (WJA) board. Nan served as our Director of Membership. I was impressed by her ability to analyze raw data and to use this information to implement a comprehensive strategy to engage our membership, increase participation and eventually our enrollment numbers for the organization. Three years later we reconnected in Dallas during an industry conference. Once she made me aware of her new business FACEts Jewelry Consulting, I immediately wanted to introduce her to my partners at Leo Ingwer. Based upon my past experience with her from WJA, I knew that she would be a huge asset to our company. Nan, we want to extend a heartfelt “thank you” for helping us as we continue to grow our business. After a deep dive into years of data, you helped us to focus on our best selling and most profitable products. You also helped us to organize our sales records and enabled us to identify seasonal trends. We greatly appreciate your attentiveness. We would not hesitate to give you our highest recommendation to other jewelry clients who are looking to optimize their merchandising strategy.

DANIELLE INGWER COHEN, PARTNER AT LEO INGWER

Nan has her finger on the pulse of the jewelry industry. She immerses herself in all aspects of the business and she is an expert in both design and merchandising. Not only did Nan help me increase profitability by culling my jewelry line, she also injected freshness into my collections with her broad perspective and expertise. Her insight and analyses about sales and product development go deep. Nan is professional, diligent and follows through on all aspects of a project. I love working with Nan, she is a jewelry industry powerhouse! I look forward to hiring her for future projects.

STEPHANIE MASLOW, CEO/FOUNDER OF METALICIOUS

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