About Nan Lung Palmer

A Career Built Across Many Facets

Nan is the Founder of FACEts Jewelry Consulting, now celebrating 10 years of partnering with jewelry businesses to create clarity through data-backed, design-driven merchandising strategy and intentional growth. With nearly 25 years in the industry, her work and client portfolio span more than 40 brands, from large retail conglomerates and luxury designers to independent retailers, international brands, and manufacturers.

Nan partners with CEOs, owners, and leadership teams across the jewelry industry to turn merchandising into a strategic growth driver. Through her proprietary 5 P’s of Merchandising™, Product, Price, Place, People, and Presentation, Nan brings together data and design, strategy and purpose, to create greater clarity, stronger profitability, and intentional growth.

With 25 years in the industry and a decade leading FACEts Consulting, Nan works at the intersection of merchandising strategy, consumer psychology, product development, brand positioning, and retail transformation. Her portfolio spans more than 40 brands, from independent retailers and designers to international manufacturers and retail conglomerates, across both the commercial and luxury sectors.

Before founding FACEts, she helped launch and grow major brands at Macy’s Inc., including Effy®, Triton®, and Chocolate Diamonds® by Le Vian®. As Senior Retail Buyer at David Yurman, she led merchandising strategy for key product launches and campaigns including Meteorite, Streamline®, Petrvs®, Shelby Cobra Timepiece, and Cable Reimagined. She is a GIA Graduate in Diamonds and Colored Stones and holds a Bachelor of Science in Merchandising Management from the Fashion Institute of Technology (FIT).

A frequent industry speaker and published trade contributor, Nan brings a practical, real-world perspective to merchandising discipline, consumer behavior, market trends, and the evolving jewelry landscape.

Fun Fact:

Nan and her husband, Dave, are the proud “Head Wranglers” of three children, nine activities, and a social calendar that requires its own project manager. They met through Muay Thai boxing, which remains both a shared discipline and a favorite family activity. It continues to shape how they move through life: with focus, resilience, creativity, and the ability to pivot quickly when the plan inevitably changes.

Clarity Through the 5 P’s of Merchandising™

Nan’s work sits at the intersection of data, design, consumer psychology, and business strategy. Through her 5 P’s of Merchandising™ framework — Product, Price, People, Place, and Presentation — she partners with CEOs, store owners, designers, and manufacturers to turn business complexity into clear merchandising direction.

Her work addresses the challenges that often sit beneath stalled growth: scattered assortments, unclear pricing architecture, underperforming product, inconsistent presentation, and brand stories that do not fully translate at retail. She brings structure to what to grow, edit, or retire, while connecting product strategy to customer behavior, sales opportunity, and profitability.

This work moves businesses from “Chaos to Curation, ” transforming broad manufacturing capabilities into buyer-ready collections, fragmented retail cases into commercial selling stories, and unfocused positioning into cohesive, profitable brand experiences.

The Meaning Behind FACEts

The name FACEts reflects the many facets of the jewelry industry Nan serves and the multi-faceted perspective she brings to every business challenge. The capitalized “FACE” speaks to her belief that meaningful growth is built through trust, face-to-face connection, and one thoughtful conversation at a time.

Industry Voice

Beyond consulting, Nan speaks for organizations including RJO and AGS, provides executive summaries and data insights for industry organizations, and works selectively as a private jeweler by commission. As a longtime contributor to The Jewelers Collective, she writes through a practical, business-minded lens, balancing commerce with connection.

Beyond Business + Personal Drive

Outside of being called the “Messi of Merchandising,” Nan can usually be found chasing one of three things: a new travel experience, a new challenge, or one of her three children.

She and her husband met through Muay Thai boxing, a practice that continues to influence how she approaches life and business: the discipline to show up, the humility to keep learning, and the willingness to stay uncomfortable long enough to grow.

Those same principles shape her work today. Nan believes meaningful growth, whether for a business or a person, rarely comes from standing still. It comes from curiosity, intentional action, and the grit to reinvent.