Recommended Industry Consultants & Companies

Pietra Communications

Company Name: Pietra Communications

Area of Expertise: Jewelry PR, Luxury Goods, Media Relations Event Planning, Branding, Editing, Copywriting, Digital Marketing, SEO, Media Relations, Gemology, Trade Show Prep, Art History, Public Speaking, Influencer Collaborations, Press Previews

Company Bio: Pietra Communications is a gemologist-owned public relations and marketing agency specializing in fine jewelry, luxury, and the arts. Founded by Olga Gonzalez, FGA DGA, Pietra Communications brings expert industry knowledge, strategic storytelling, and media expertise to brands looking to elevate their visibility and impact.

With a boutique, high-touch approach, the agency provides tailored PR strategies designed to secure top-tier press coverage, build brand recognition, and drive meaningful connections within the jewelry and luxury sectors. From emerging designers to heritage brands, Pietra Communications works with clients who are passionate about their craft and committed to standing out in a competitive market. Pietra Communications goes beyond traditional PR—to get to the heart of your story, ensuring your brand’s legacy, artistry, and vision are recognized by the right audiences.

Company Website: www.pietracommunications.com

Contact: Call (212) 913-9761 or email info@pietrapr.com

ACCOUNTING FOR JEWELERS

Company Name: Accounting for Jewelers

Area of Expertise: Accounting

Company Bio: Accounting for Jewelers partners with jewelry businesses throughout the US for accounting services from bookkeeping and budgeting to taxes. Mariel oversees service operations, develops and implements the company’s long-term initiatives to sustain the jewelry industry, and works directly with clients for advisory services. She was previously a GIA Graduate Gemologist, Certified Bench Jeweler and German-trained Gemstone Carver before she became an Accountant.

Company Website: https://accountingforjewelers.com/

Contact: support@accountingforjewelers.com (615) 601-2034

DOUG NAPIER

Area of Expertise: Manufacturing/Production, Also Specializing in Technical Model Making, Casting, Mass Finishing, Stone Setting, and Polishing. ALL your manufacturing needs.

Company Bio: Do Jewelry Manufacturing Defects and rejects make you crazy? Troubled by poor, workmanship and defects? I may have a way to guide you back onto your profit path.
Hello, my name is Doug Napier, and I have been a Professional Jewelry Maker and Technical Model Maker for 35 years, working with some of the largest jewelry manufacturing companies in the world. I specialize in Production and Model Making for Production and Defect Recognition/Resolution of Production Problems. I also Specializing in Casting, Mass Finishing, Stone Setting, and Polishing.

Company Website: DougNapier.com

Contact: Doug@JewelryMonk.com (605) 718-5070

Fine Girl Luxury Brand Building & Communications

Company Name: Fine Girl Luxury Brand Building & Communications

Area of Expertise: 360° brand development; Marketing, Advertising, Public Relations; Corporate reputation & brand positioning growth & management; Fostering positive business relationships; Global Brand Ambassador; Execution of large, strategic distribution partnerships; Corporate Training; Special Event (Consumer, Retail & Trade)Development & Execution; Ethical supply chains & certification; Corporate responsibility

Company Bio: Fine Girl Luxury Brand Building & Communications helps clients discover and define the most powerful and authentic brand narrative (the words) that will inspire people, engage customers and shatter the markets as we know them today. We work with our clients to set the tone for their brands, lay the groundwork for getting messages across and create specific content that commands attention and reaches the people who matter, in all the right ways. At Fine Girl, we help brands develop a concise set of bold and innovative initiatives that challenge the status quo and make the brand vision a reality.

Company Website: https://www.thefinegirl.com/

Contact: brandee@thefinegirl.com (914) 843-5839

GemologyGeek LLC

Company Name: GemologyGeek LLC

Area of Expertise: Gemstone and Diamond sourcing, Product design, Engineering, Custom Design, Social Media coaching, and Content curation

Company Bio: After graduating with a BFA in Jewelry Design from Savannah College of Art and Design (SCAD) and a G.G. (Graduate Gemology Degree) from G.I.A. I spent the next decade in the industry expanding my experience in design, product development, engineering and gemstone, and material sourcing. This included managing production for several jewelry stores in NYC, as a Designer at Alexis Bittar, Head Stone Buyer and Product Development Manager at Judith Ripka, and Product Manager & Engineer at David Yurman for their fine jewelry line; then ventured out on my own launching GemologyGeek LLC, a Gemstone/Diamond sourcing, Design Development, and Social Media coaching consultancy business. I work with designers and private clients around the world.

Company Website: https://www.GemologyGeek.com/

Instagram: https://www.instagram.com/gemologygeek/

Contact: GemologyGeek@gmail.com (408) 391-2625

JEN CULLEN WILLIAMS COMMUNICATIONS

Company Name: Jen Cullen Williams Communications

Area of Expertise: Communications, Brand Development, Public Relations, Collaborations, Influencer Marketing, Events, and Creative Business Consulting

Company Bio: Jen Cullen Williams Communications enhances the market exposure of lifestyle and jewelry brands through connections and creativity, while providing impactful and strategic brand development programs.

Company Website: https://www.jencullenwilliams.com/

Contact: jen@jencullenwilliams.com (562)382-3802

Joy Joya Jewelry Marketing

Company Name: Laryssa Wirstiuk, Founder and Creative Director of Joy Joya Jewelry Marketing

Area of Expertise: Branding, Content Strategy and Creation, Creative Direction, Digital Marketing Strategy, Ecommerce Optimization, Email Marketing, Event Marketing, SEO, Social Media Marketing

Company Bio: Motivated by opportunities for stretching our creativity to communicate a jewelry brand’s unique story through language and imagery, we’re passionate about dreaming up new ways of reaching the right customers. We see our clients’ challenges with a fresh perspective, and we apply our resourcefulness to find and implement the solutions that open doors to future success.

Company Website: https://joyjoya.com/

Contact: hello@joyjoya.com (323) 230-0752

Jwlz, Incorporated

Company Name: Jwlz, Incorporated

Area of Expertise: Manufacturing, product development, planning strategies, process improvements.

Company Bio: Jwlz, Incorporated is a global consulting firm, specializing in Jewelry and Accessories business development, planning, and strategy. I develop product growth plans and branding initiatives for companies. Working directly with manufacturers, factory owners, designers, brand owners, and retailer alliances, I create win-win consumer driven results for all parties. I represent quality above all, in product development, process improvements, and in business relationships.

Company Website: http://www.myjwlz.com/

Contact: jgbrannan@myjwlz.com jgbrannan@mac.com (203)-451-4208

Karat Cake Consulting

Company Name: Karat Cake Consulting

Area of Expertise: Content writing, Marketing/PR, Social Media strategy, Tech consulting, Concierge Jeweler

Company Bio: Karat Cake Consulting offers content creation, social media planning, marketing, campaign management, blogging, and ghostwriting for the luxury industry. Thanks to a diverse range of jewelry experience — gemology, high-end retail, private consulting, technology, manufacturing, wholesale, and buying — Caylee offers her unique ability to adopt the right voice for your business and clientele. Small businesses and global brands alike have worked with KCC to create and implement social campaigns, establish high-traffic blogs, and unify verbiage to present a cohesive narrative that tells the right story.

Company Website: www.karatcakeconsulting.com

Contact: info@karatcakeconsulting.com

MATHAI & CO. DIGITAL CONSULTING

Company Name: Mathai & Co. Digital Consulting

Area of Expertise: Social Media & Digital Marketing

Company Bio: Millissa Mathai is a digital marketing & social media consultant, educator and author based in New York City. She is the founder of Mathai & Co. a digital agency that helps leading and emerging jewelry brands across the globe with social media strategy, content development, management, engagement, and digital advertising.

Company Website: https:/MathaiandCo.com/

Contact: millissa@mathaiandco.com (917) 780-2311

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Samsonova Consulting

Company Name: Samsonova Consulting

Area of Expertise: Brand development & merchandising, business up-scaling, operations, trade and trunk show assistance

Company Bio: After 15 years of experience, I am here to help you. Having worked in all sides of the industry; Retail, Lab, Quality Control, Merchandising and Wholesale, I can take a step back and help you and your business with a big-picture outlook.

Company Website: http://samsonovaconsulting.com/

Contact: anna@samsonovaconsulting.com (206) 591-0898

STAY GOLD

Area of Expertise: Digital Marketing / Content Strategy

Company Bio: Liz Kantner has been working in Digital Marketing since 2010 and began her career in the jewelry industry a couple of years later as Marketing Manager for Todd Reed. During her time there she learned many aspects of the fine jewelry industry including public relations, advertising, sales and trade shows. In the spring of 2016 she launched her own company, Stay Gold, and began curating JA New York’s New Designer Gallery. Liz’s passion for jewelry and supporting emerging designers continues to grow!

Company Website: LizKantner.com

Contact: Liz@staygoldjewelry.com (215) 932-5121

Stephanie Occhipinti Designs, Ltd

Company Name: Stephanie Occhipinti Designs, Ltd

Area of Expertise: Conceptual and technical jewelry designer/ merchandiser

Company Bio: Stephanie Occhipinti is a native New Yorker, is an industry-renowned, award winning jewelry designer. She studied at the legendary Fashion Institute of Technology in NYC, where she graduated with a degree in Jewelry Design and has honed her craft through 30 years of behind-the-scenes jewelry designing for some of the most successful fine jewelry markets in America. She continually reinforces her presence in the industry by designing for high-profile brands and developing collections for independent jewelers, mass markets and TV.

Company Website: https://www.stephanieocchipintidesign.com

Contact: stephanie@occhipintidesign.com (516) 446-7902