As part of our “In The Know” series for WJA, I collaborated with the partners at Bottom Line Marketing to speak about marketing trends and tactics as they pertain to the jewelry industry. BLM’s motto is “Nothing boring ever turned into dollars”. Woman boss and sisters, Jackie and Kendall packed in a lot of useful advice for designer and retailers during our event on March 29th.
Bottom Line Marketing is a full-service advertising agency that was built from an 8X8 basement bedroom 17 years ago, and now represents hundreds of business both big and small in the jewelry industry with offices in Colorado, Florida and Michigan. From TV to digital marketing and all things In-between, they know what gets people talking!
See below for their live Facebook video and learn more about marketing trends and the DOs & DON’Ts of advertising: